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The Great Food Show

Mumbai – March 2014

Celebrating The Great Food Show – Mumbai – March 2014

Two whole days of food, fun and frolic make a very good weekend, indeed. The first edition of The Great Food Show held at Nehru Centre in Worli, Mumbai on March 29 and 30, was a delicious case in point.

Over 12,000 foodies got together to sample some delicious food, sip on fine wine, buy fresh organic produce, attend book signings, sit in on panel discussions, participate in interactive cooking sessions with renowned chefs, enjoy live entertainment and avail of special discount deals.Holders of VIP tickets were gifted goodie bags and had access to VIP lounges. Soam Hospitality supplied the finger food for the VIP lounges, while Ralph Craven of Ralph Craven Wines conducted exclusive wine tastings.

The event was sponsored by Nutrela in association with BBC Good Food India, and powered by Tat-O Multigrain Crispetts, with India Gate Brown Rice as the Gold partner. Wire Media Consultants were the event partners and Happy Feet were the event consultants.

MASTERCLASSES

Some of the most renowned Indian and international chefs came together at the Masterclass Super Theatre, sponsored by Häfele India Pvt. Ltd. In a stunning line up of 17 masterclasses held over two days, the chefs taught the enthusiastic participants how to make their signature dishes at home andshared cooking tips and tricks to help them up their culinary game.

The first day kicked off a demonstration by Vikas Seth of Sancho’s restaurant. He made a variety of Mexican dips such as Guacamole, Fresh Mango Salsa and Chipotle Mayo that paired with Tat-O Multigrain Crispetts. Next up was celebrity chef Saransh Goila who taught participants how to makeIndian-style tapas. Kelvin Cheung of Ellipsis used Kitchen Aid appliances to make showoff brunch recipes — Macaroni and Cheese Pancakes and Spiced Salt French Toast. Himanshu Saini of Masala Library made new-age Indian dishes such as Kashmiri Chilli Baingan, Plum Qorma, Green Apple and Fennel Salad, and Hand-pounded Churma, Papad ki Subzi, Kurkuri Bhindi Salad, that could be served with India Gate Basmati Rice. American Garden’s jalapeños and mayonnaise took centre-stage in Monkey Bar’s chef Manu Chandra’s Piadina and Steamed Bao Buns. The participants were also in for a chocolate treat as Pooja Dhingraof Le 15 Patisserie taught mesmerised home bakers how to make Molten Chocolate Cake, Hazelnut Cheesecake Brownies and 16-Year-Old Chocolate Chip Cookies from her new book, The Big Book of Treats. The packed day ended with celebrity chef Gautam Mehrishi’s kiddie treat-themed masterclass with recipes for Cheddar Swiss Rolls, Cheesecake Cookie Bars and Mini Cornmeal Cakes that used Britannia’s Pure Magic biscuits, cheese spread and processed cheese.

The second day began on a sweet note as pâtissiere Sanjana Patel took to the stage to show how various desserts could be made with choux pastry, including Paris Brest and Eclairs with Fresh Mango Cream. Nutrela soya chunks were the stars of celebrity chef Kunal Kapur’s Nutrela Croquettes and Queso Fundido with Nutrela Nuggets. Next up was Ajay Chopra of The Westin Mumbai Garden City who made Linguini with Nutrela Ragout Bolognese and Soya Keema Pie, with Nutrela instant soya chunks. Abhijit Saha of Caperberry demonstrated home-style Spanish recipes such as Tomato and Red Wine Gazpacho, Paella Vegetariano and Pear, Walnut and Arugula salad with Manchego. Celebrity chef Vicky Ratnani’s masterclass themed ‘The Joy of Soy’ showcaseddishes such as Soyognese or Soy Bolognese and Soy and Potato Balls. Manish Mehrotra of Indian Accent made stars out of humble Indian vegetables with recipes such as Baingan Bharta Tikki, Tomato Habanero Chutney and Parmesan Malai, Dal Moradabadi and Churan ka Karela, Quinoa Puffs and Bitter Melon Crisp, all made with Goldiee masalas. The show’s international chef Alex Gares, executive chef of Four Seasons in Koh Samui, Thailand, showcased the essence of Spanish cuisine and wowed participants with hisCherry Gazpacho with Pickles, Goat’s Cheese and Chives, and Crispy Tomato Tart, Shallots, Lentil Hummus and Yogurt Mint Sauce. Salt Water Café’s Gresham Fernandesshowed how veggies could be glam, with dishes such as Warm Brie with Braised Beets and Lacto Fermented Plums, and Onion-Cabbage Congee, served with Tat-O Multigrain Crispetts. The live masterclasses ended on a sweet note with baker Sanah Ahuja of Crumbilicious preparing Strawberry, Mango and Chocolate no-bake cheesecakes with Britannia biscuits.

THE EXHIBITORS AND ARTISANAL PRODUCERS

With over 120 stalls across three floors at The Great Food Show, there was plenty of variety for people to sample.Exhibitors displayedkitchenware, appliances, crockery, artisanal produce and gourmet products, pop-up restaurant stalls catered to hungry participants and a spirits arena that was managed by Barwings quenched the thirsty hordes.

On the ground floor, visitors could browse through and test crockery, kitchen appliances, utensils, glassware and gadgets from brands such as Hafele, Weber, Vinod Steel, Sleek Kitchen and Schott Zwiesel.

On the second floor, there was fine tea from Girnar Tea, Tea Trunk and Radhika’s Fine Teas, artisanal coffee from Indian Bean, fruit juices from Raw Pressery, The Good Juicery and Paper Boat, and an assortment of luxury food offerings from Nordic Kandie Magic, Gourmet Co, Gourmet It Up, and The Gourmet Box. Visitors could also shop for condiments from American Garden, dosa batters from Gits, olive oils from RRO Oomerbhoy Pvt Ltd and pickles from Goosebumps.

At the open-air Jade Garden, visitors got a chance to sample cupcakes, macarons and cookies from Le 15 Patisserie, Not Just Desserts by Sabina, Crumbilicious, Indulgence and Icing on Top. There was Bina’s homemade ice cream, refreshing cider from Cider House Traders and handmade chocolate by Maya. The Cheese Collective and The Spotted Cow Fromagerie showcased their artisanal cheeses, while Ibisco tossed up a variety of small-batch pasta.Visitors also got to tuck in at pop-up restaurants Maroosh, Soam, Sassy Spoon, Trikaya and BusaGo.

At The Farmer’s Market curated by Kavita Mukhi, rural farmers presented a variety of organic fruits and vegetables. There was a wide selection of fresh produceon offer, such as white butter, ghee, natural drinks and raw cocoa nibs. Organic cafes served an interesting mix of healthy and traditional dishes such as jowar pita pockets, dal-pakwan, shrikhand, and so on.

ENTERTAINMENT & EVENTS

There was much more to the show than food and wine. Bands such as Kabir Café, Crossfire and Filter Coffee enthralled visitors with their live performances, while DJ Rohan and DJ Pramz kept the tempo upbeat. There was a dedicated kids’ area which kept children entertained with games and fun activities while their parents enjoyed the masterclasses and shopped at the stalls.

Pooja Dhingra, chef and owner of Le15 Patisserie launched her first book The Big Book of Treats at the show, and followed this with a discussion about her book with BBC GoodFood India’s editor Sona Bahadur, and chefs Manish Mehrotra and Gresham Fernandes. Celebrity chef Kunal Kapur signed copies of A Chef in Every Home, while culinary icon Vicky Ratnani autographed his latest book Vicky goes Veg.Worldwide Media’s CEO, Tarun Rai also took part in a conversation with Jurgen Wolf, Managing Director of Häfele India,Alex Gares, the Executive Chef of Four Seasons, Koh Samui and Sona Bahadur, about India’s fast-changing culinary scape.

QUOTE UNQUOTE

The Great Food Show was definitely the culinary event of the year. From brilliant food and drink stalls and live masterclasses by some of my favourite chefs to unique artisanal produce, the two-day fest served up a feast of culinary inspiration. – Sona Bahadur, Editor, BBC Good Food India

Good Food is a unique concept and I am very thankful to WWM to have brought this into India. BBC Good Food India magazine is the perfect amalgamation of great taste and healthy lifestyle, just what we strive to achieve with India Gate Brown Rice. The launch of The Great FoodShow has provided us a great platform to showcase our India Gate Brown Rice. The crowd in the exhibition was very upmarket and hence an ideal platform for the niche market of India Gate Brown Rice. – Ayush Gupta, National Head Marketing Strategies, KRBL

GCL as a corporate conglomerate is delighted to partner with BBC Good Food India, as GCL is diversifying in the premium food category to set a new benchmark in this sector in future, and would like to associate with such shows for more exposure to trade and consumers. – Apoorv Gupta, Managing Director, GCL Gopal Group (Tato-Crispetts)

When it’s a celebration of all things food — the experience of cooking counts as much! Häfele Iconic appliances simply signify the ‘Best of the Best’ from around the world. Only the most exclusive and advanced premium appliances from Häfele’s product range have been included for the Super Theater, so the Masterclass chefs can experience the ‘Häfele Iconic excellence’ firsthand.’ – Jurgen Wolf, Managing Director, Häfele India Pvt. Ltd

At Nutrela, we strongly believe that all our offerings should stand up to our brand promise, ‘Live Healthy Live Happy’. Our offerings guarantee the highest quality standards, which delights our consumers and customers with products they can trust. We stand committed to offer premium-quality healthy offerings by applying the best practices in all the various stages of our business. The Great Food Show will offer an unique food platform to showcase our range of healthy offerings for our consumers. – Sarvesh Shahra, Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Limited

The Great Food Show is perhaps the only food show in India which provides a unique platform to showcase culinary Recipes and Food Products together . At Nutrela, we strive to offer innovative healthy food products for our consumers which are relevant, address their unmet need and thus build affinity towards our brand . BBC Great Food Show lends across a right platform to showcase our range of products and provide experiential journey for our consumers through Live Cooking Demonstrations – Sandipan Ghosh, AVP – Marketing Consumer Brands Division, Ruchi Soya Industries Limited

TWITTERATI

It was great fun, filled with something for everyone. Bought lotsa yumminess. – Maria Goretti @mariagorettiz

Had a great time at #TheGreatFoodShow. Looking forward to many such events. Keep up the good work! – Rekha Shetty @trippinoverlife

Good times at The Great Food Show! Live music, wonderful sampling. – Chetna Bhatnagar @chetmots

What a weekend for #foodies in Mumbai @ The Great Food Show at Nehru. 100 bucks to sample 3 floors of slurpy goodness.  – RoZZlin @RozzlinPereira

Home after an amazing day spent at #TGFS. Fun masterclasses andgood food on the terrace. – Mohit Chotrani @mohitsurfs

Just got back from the show, and it is overwhelming to see the innovative products and how people are getting creative with food. – Krytie Saxena @foodmantra

Thanks @GoodFoodMagin for the lovely food show. – Kunal Kapur @ChefKunalKapur